CU ART — art, culture, strategy and communication

Strategy and comprehensive communication for culture and art

We provide end-to-end communication services for the sector's most important clients, as well as for projects delivered on international markets.

We help institutions, brands, collections and artistic initiatives build a coherent, clear and compelling narrative. We begin by defining objectives, target audiences, positioning and the key message. On this basis we create a comprehensive strategy that strengthens a project's recognition, builds its prestige and engages audiences.

We run communication at every stage of a project — from developing the concept and the launch, through ongoing promotional activities, to summarising the project and developing its long-term potential.

Scope of activities:

• comprehensive communication services for key clients in the culture and art sector
• communication strategies for institutions, brands, collections and artistic projects
• handling international projects
• positioning of projects, exhibitions, collections and events
• creating the core narrative and key messages
• defining target audiences and channels of reach
• preparing communication plans before, during and after a project
• image and reputation advisory
• developing communication language and standards
• coordinating communication across multiple partners and markets

PR, media relations and digital

We build the visibility of cultural, artistic and collector projects in the media, digital channels and among opinion-forming communities.

We make sure that exhibitions, events, collections and artistic initiatives reach the right audiences: journalists, partners, collectors, representatives of the worlds of culture and business, and the wider public.

We combine PR, media relations, social media and digital into one coherent communication ecosystem. Each channel plays a defined role within it and supports the project's goals.

Scope of activities:

• PR for exhibitions, events and artistic projects
• media relations
• preparing press releases and media materials
• securing media patronage
• ongoing communication with journalists
• running the project's press office
• social media communication
• content strategies and plans
• creating and editing newsletters
• digital campaigns
• landing pages and project websites
• coordinating communication with partners and stakeholders

Exhibitions, events and film production

We create exhibitions, events and special activities – from the first idea to full delivery.

We combine curatorial, production and communication approaches. As a result, every undertaking receives a coherent concept, professional staging, the right context and effective promotional support.

We coordinate the entire process, working with artists, curators, institutions, partners, contractors and technical teams. We care both about the quality of the audience experience and about smooth organisational delivery.

Scope of activities:

• developing concepts for exhibitions and events
• developing the exhibition narrative
• coordinating works, spaces, partners and contractors
• comprehensive exhibition production
• spatial arrangement and identity
• organising openings, meetings and guided tours
• events for clients, partners and employees
• debates and expert meetings
• educational programmes and workshops
• photographic and film documentation
• production of promotional films
• event coverage
• interviews with artists, curators and experts
• short video formats for social media

Art branding for business

We help brands use art to build their image, values and lasting relationships with audiences.

We create projects in which art strengthens a brand's positioning, develops its cultural credibility and builds exceptional experiences for clients, partners and employees. We also support companies in creating inspiring business spaces and programmes that develop team engagement.

We base every collaboration on the brand's strategy, its values and the real cultural context. This makes it possible to create authentic, engaging activities consistent with the organisation's long-term image.

Scope of activities:

• projects connecting brands with art
• artistic activities for premium brands
• concepts for the presence of art in office and commercial spaces
• artistic events for clients and partners
• workshops and meetings devoted to art
• culture-based employer branding activities
• cooperation with institutions, artists and collections
• creating bespoke special formats for brands
• communication of art branding projects
• advisory on building and developing corporate collections

The CU ART Collection

The CU ART Collection has been growing for over 20 years and comprises more than 100 works by Polish and international artists.

It is an expression of our lasting commitment to art, our collecting experience and our close relationships with the creative community.

We use it as a starting point for meetings, guided tours, workshops, events and art branding projects. Having our own collection allows us to advise clients based on practice and genuine knowledge of the art market.

“Art is humanism, humanity. It can be a source of inspiration and, at times, a commentary on the world around us. Above all, I believe that art can change the world.”

~ Elżbieta Wojtczak, CEO Communication Unlimited

See the CU ART Collection